A Desperate Student’s Journey to Digital Marketing Mastery
Once upon a
time, a young woman had just finished high school, and it was time for the
million-dollar question; “Now what?”
Very
inspired by Tony Stark and armored with a childish dream to work in the
robotics industry—despite knowing close to nothing about it—she made the
decision to major in mechatronics engineering. And since then, a story full of
ups and downs had just begun; the protagonist of that story being nobody but
me…
My freshman
year was terrible. Every day, I used to sit in lectures for endless hours, and
then go home with only one thought in mind, “What if engineering wasn’t for
me?”
I was
passionate about technology since forever, but the problem was that I loathed
mechanics. Yet my stubborn side that kept telling me, “We got this,” won, and I
went on with the infinity loop that was my life.
Until one
day, a student organization that specialized in technology and business caught
my attention and I decided to join them.
The one thing I loved more than technology was writing. And fortunately, they were looking for a content writer, so they put me on the marketing team.
At first, I
thought marketing was just a synonym for sales. However, after attending my
first session about marketing, I discovered that I was entirely mistaken, and
my eagerness to learn more about the world of digital marketing increased.
Because of
that, I started teaching myself the basics through online courses, and I read
every article and book my hands fell on.
My effort
paid off when I became the leader of the marketing team—something that played a
huge role in my learning journey. For three years, I have deployed many
successful campaigns that reached thousands of people online and received
hundreds of engagements.
My passion
for digital marketing never died, and I started to consider the possibility of
a more serious career and to take my first step into the freelancing world.
Because of
that, I started looking for a credible resource that would put me on the right
track. But with so many offline and online resources, things got overwhelming.
Until
finally, I heard about the FWD: Digital Marketing Nanodegree by Udacity, and it
was ideal for what I was looking for. I mean, what can be better than a course
presented by some of the masters in the industry and possibly have a
well-recognized certificate!
In addition, the course
is well-structured with valuable, hands-on information, projects, and a very
helpful community. And on top of that, it’s put together by industry leaders
like Facebook, Google, Hootsuite, and HubSpot.
Ever since I
signed up for the course, I have been learning something new every day, and I’m
looking forward to where this stepping stone is going to take me.
And who
knows, maybe in the future, I will be able to get the best of both worlds and
seek a career that involves both marketing and engineering.
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